The Benelux Travel Retail Association (BTRA) is dedicated to promoting and supporting the travel retail sector in the Benelux through advocacy, knowledge sharing, and creating networking opportunities. We aim to provide a platform where members can grow, innovate, and collaborate to foster a dynamic and successful travel retail market.

1.  Networking and Collaboration:
   • Organizing regular events, conferences, and workshops to bring members together and encourage collaboration.
   • Facilitating networking opportunities to share best practices and innovations.
2. Advocacy and Policy:
   • Actively lobbying regional and national governments to represent the interests of the travel retail sector.
   • Collaborating with other industry organizations to have a stronger collective voice in policy discussions.
3. Knowledge Sharing and Training:
   • Offering training, seminars, and webinars focused on developing the skills and knowledge of members.
   • Publishing market reports, trend analyses, and research to help members make informed decisions.
4. Innovation and Sustainability:
   • Promoting innovative practices and sustainable initiatives within the travel retail sector.
   • Supporting members in implementing new technologies and environmentally friendly solutions.