Welcome to the Benelux Travel Retail Association 

Empowering the Travel Retail Sector.

The BTRA is your partner in travel retail, where growth and collaboration take center stage. Join us and experience the power of our network!

Networking and Collaboration

With our platform, we create opportunities for members to make valuable connections and engage in collaborations.

Knowledge Sharing

Our expertise in the travel retail sector enables us to share valuable insights and knowledge with our members.

Advocacy and Policy

We advocate for our members’ interests, ensure a fair market, and promote a positive environment

Who we are

The power of collaboration

We aim to be the foremost association for the travel retail sector, recognized for promoting sustainable growth, innovation, and collaboration. Our vision is a dynamic and thriving market where businesses excel and contribute to a positive travel experience for all.

Contact us

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