The BTRA is your partner in travel retail, where growth and collaboration take center stage. Join us and experience the power of our network!
With our platform, we create opportunities for members to make valuable connections and engage in collaborations.
Our expertise in the travel retail sector enables us to share valuable insights and knowledge with our members.
We advocate for our members’ interests, ensure a fair market, and promote a positive environment
We aim to be the foremost association for the travel retail sector, recognized for promoting sustainable growth, innovation, and collaboration. Our vision is a dynamic and thriving market where businesses excel and contribute to a positive travel experience for all.
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